Nothing lasts forever, so opportunities presented must be taken before they are lost. In Japan, this philosophy is symbolized by the brief bloom of the cherry blossom, and it is under the cherry blossoms that Tada, who dreams of becoming a famous photographer like his late father, meets a girl who has lost her way. As it turns out, Teresa is staying at the hotel next to café owned by Tada’s family and she and her companion Alexandra will be attending Tada’s school, where they even join his photography club. What Tada doesn’t know, however, is that Teresa is secretly a princess who’s come to Japan to experience normal life before returning to her own country and an arranged marriage. And that means that the attraction that they begin to feel for each other may be as ephemeral as the cherry blossom in TADA NEVER FALLS IN LOVE.